Datadog is seeking a talented and strategic Senior Marketing Manager to spearhead demand generation and field marketing efforts in Japan. This role is pivotal to driving pipeline growth through a combination of targeted paid programs, localized owned programs, and high-impact events. The ideal candidate will have deep expertise in the digital marketing landscape, a proven track record in demand generation, and the ability to collaborate effectively across teams.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

Demand Generation Strategy & Execution

• Owned Programs:
• Localize and execute global campaigns to resonate with the Japanese audience, ensuring maximum engagement.
• Manage email nurture programs, webinars, and content syndication to drive lead generation and progression through the sales funnel.
• Paid Programs:
• Develop and manage third-party paid media programs, including content syndication, programmatic advertising, and paid campaigns on platforms like Google, Meta, Yahoo Japan, LinkedIn, and other relevant channels.
• Leverage paid search (SEM), display advertising, and retargeting strategies to reach key audiences.
• Focus on generating Marketing Qualified Leads (MQLs) and driving measurable pipeline impact.
• Continuously optimize programs for improved lead quality and ROI, based on performance data and insights.

Event Marketing

• Plan, execute, and manage high-value, first-party events, such as Datadog Live, to engage key decision-makers and influencers.
• Handle all aspects of event management, including logistics, budget, production, speaker coordination, and post-event lead management.
• Partner with the partner and sponsored events marketing teams to integrate their efforts into the overall regional strategy for maximum impact.

Sales Collaboration & Enablement

• Act as the liaison between field sales teams and the broader marketing organization, ensuring alignment on priorities, goals, and strategies.
• Collaborate with territory-specific sales teams, sharing account lists and driving targeted engagements to support pipeline goals.
• Provide data-driven insights to inform sales strategies and improve demand generation effectiveness.

Cross-Functional Campaign Management

• Collaborate with US-based demand generation teams to regionalize global content, optimize messaging, and enhance the effectiveness of landing pages and email campaigns.
• Coordinate with internal teams, external vendors, and agencies to deliver integrated campaigns across multiple touchpoints.
• Evaluate the success of programs using robust metrics, and refine strategies to continually improve outcomes.

Strategy & Reporting:

• Develop and execute strategic plans with clear KPIs, forecasts, workflows, and enablement frameworks to meet demand generation and pipeline objectives.
• Monitor campaign performance, analyze results, and report findings to key stakeholders.

Who You Are: 

• 7+ years of relevant field marketing experience in B2B SaaS marketing to the enterprise
• Solution-oriented, highly motivated and proactive self-starter who works well as both team manager and individual contributor.
• Stellar communication and relationship building skills that help you connect with a range of people, from entry-level employees to the C-suite. 
• Apply a growth mindset towards our business, function and your development.
• Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.
• Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
• Exceptional oral, written, and presentation skills
• Experience with CRM (Salesforce), Google Suite, project management and sales enablement workflows.
• Ability to travel up to 20% of the time.

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth: 

• Join one of the fastest growing global SaaS companies in the world, growing at an average of 67% year-over-year
• Best-in-class benefits
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities 
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Requisition ID: R11241