Senior Industry Marketing Manager - Public Sector

DC, Washington, USA; New York, New York, USA

The Team 

We are a fast-moving, data-driven and analytically focused B2B marketing team. We show organizations of all sizes and across the public and commercial sectors how they can increase observability into and across their technology stack, improve their applications, get to market faster and innovate for long-term success. We execute hundreds of events, thousands of marketing campaigns, research and evangelize ideas that move our industry forward and more.

The Opportunity 

Are you excited by technology’s potential to improve citizen services, increase mission impact and solve some of the world’s greatest challenges? Datadog is searching for an experienced, self-directed, and data-driven senior marketing manager to own the company’s messaging and go-to-market (GTM) strategy for the Public Sector, including but not limited to government (federal, state, and local), inter-government, education, and non-profit. This is a highly strategic role that will play a critical part in driving Datadog’s next chapter of growth.

You Will:

  • Work cross-functionally with Datadog Product, Marketing and Sales leadership to identify the highest opportunity use cases and solution areas, prioritize decision maker/influencer personas and align on GTM strategy
  • Create messaging that maps Datadog adoption benefits to industry-specific technology issues
  • Work with other Marketing teams to build and deliver integrated marketing campaigns designed to generate high-quality leads (including first-party events, third-party event sponsorships, paid and organic social media tactics, content creation and syndication, etc.) 
  • Deliver content programs, which include customer-facing assets (whitepapers, blog posts, websites, etc.) and internal sales enablement materials (first-call decks, solution briefs, presentation recordings, etc.) targeted at Public Sector influencers, decision makers and C-suites
  • Source and promote customer success stories illustrating the value of Datadog service adoption
  • Serve as Datadog’s external spokesperson to press and research analysts for the Public Sector

You Have:

  • 7+ years of experience in technology product and/or solutions marketing
  • 5+ years of experience working in or marketing to the Public Sector
  • Understanding of government procurement, including capture and bid processes
  • Experience building marketing messaging, content and campaigns that tie enterprise technology services/solutions (e.g., API management, application performance monitoring, cloud, devops, etc.) to customer mission objectives 
  • Examples of using data (such as leads and opportunities) to measure success of your initiatives and identify areas for improvement
  • Ability to lead through influence by establishing strong, collaborative relationships across executive, product and marketing leaders
  • Proven best practices for generating high quality-marketing leads that result in pipeline growth 
  • Excellent written and oral communication and storytelling skills
  • Bachelor’s degree in marketing, business, technology or another relevant field of study 

Bonus Points:

  • Comfortable speaking to modern technology trends (such as cloud computing, digital transformation and agile/DevOps processes), particularly as it relates to the Public Sector
  • Relationships with industry media and analyst representatives
  • Understanding of critical partners and channel alliances
  • MBA or equivalent

Why You Should Apply: 

  • Generous and competitive benefits
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities 
  • Product training to develop an in-depth understanding of our product and space
  • Best in breed onboarding
  • Internal mentor and buddy program cross-departmentally
  • Friendly and inclusive workplace culture


The reasonably estimated salary for this role at Datadog ranges from $154,000 - $205,000, plus a competitive equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

About Datadog: 

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice.